Starting in a student room
The story began in 2023, when Araabee was nothing but an idea in the head of a university student. As life got difficult with all the bills that needed to be paid, Araabee had to be made into reality. It was first known as ASR Apparel on instagram, and it spread fast among the youth already in the first launch.
In 2024, the idea advanced further and had to be upgraded. It was finally time for a website and a professional look. As people struggled to speak the old name ASR Apparel, the new name was born, Araabee.
The mission
The mission of this brand is clear, to give our people what they always craved and wanted, the fusion between quality streetwear and the beauty of the arabic culture.
Our people are getting tired of being surrounded by western fashion which they do not connect with, and instead are craving for something new, something more home. What they wanted, is what we have. This resulted in our three main themes:
Arabic wear:
In this theme, we provide products which contains arabic litterature and culture such as deep poems and arabic expressions.
Muslim wear
Islam is rooted deep into the arabic history. However, islam is not necessarily related to the arabs, because it is universal. In this theme, we offer all kinds of islamic related products for all our brothers and sisters from all ethnicities.
Country wardrobe
What is more precious, than our own land? In this theme, our community can wear any piece which we provide that represent their country, whatever it may be.
Strong community
Araabee has become more than just a brand, it is now a community that gathers all of us who enjoy the beauty of culture and fashion. In this community, anybody can be seen and heard. You have a story to tell? Araabee posts stories which our community members choose to tell. Want to be seen? Send us your Araabee outfit and we will post it for you.
